MY ROLE
Solo Designer
THE TEAM
1 designer, 6 engineers,
2 EMs, 1 design manager
TIMELINE
February 2024
Project overview
The Funnel Monetisation Project focuses on enhancing CARS24’s seller journey by monetising inspection service and introducing value-added services. The goal is to improve user experience while creating opportunities for sustainable revenue growth.
Problem statement
CARS24 conducts over 1 lakh car inspections monthly, incurring an operational cost of ₹4 crore. Despite this scale, the seller journey lacks efficient monetization strategies.
Solution
The project will employ A/B/C Testing to determine the most effective monetisation strategy:
Inspection Service Fee: Directly offsets operational costs (₹4 crore) by charging users for the core service they are availing.
Two-Tier Paid Packages: Standard and Premium
Provides clear differentiation for users, maximising revenue from those willing to pay for added value while maintaining accessibility for others.
Three-Tier Packages: FREE, Silver and Gold
Allows Cars24 to cater to a diverse audience, balancing free user acquisition with upsell opportunities for value-added tiers.
This ongoing project is part of my work at CARS24 and remains confidential due to internal policies. I can only share a high-level overview here.
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